Blogging Archives - Be Social, Get Success

As an online business owner, I am always trying to increase readership and provide information that my readers would enjoy. I’m sure you do the same. I found this post, Finding Readers: Strategies for Building Your Audience in 2015, that made me think and question myself and evaluate my page.

Dustin Stout says:

“Give the Reader A Beautiful Experience

It doesn’t matter if you have the most amazing, jaw-dropping, slap-yo-mamma content in the world, if people don’t read it. When someone lands on your webpage you have five seconds or less to prove that your site and its content is worth their precious time. So if your web design is cluttered, hard-to-read and visually unattractive, you’re content may not have the chance it deserves.”

He provides a few other strategies for building your audience. I think you too will find this post helpful.

Take a minute to read his post and build your own readership.

Here’s the challenge: You want to be active on social media as much as possible. Yet the best social media advice out there counsels you to not always be self promotional. How can you be active, remind folks about your brand but not have it always be about you?

Enter a content curation strategy.

Create Blog Posts Easily

By curating the best content in your niche on your site and sharing those links through your social media profiles, you’re providing attention grabbing content, exposing more people to your site and brand and you’re not leaving everyone with that ‘It’s always about him/her’ flavor in their mouths.

You know what I’m talking about. We’ve all unliked those Facebook pages that seem stuck on a self promotional stutter with messages that scream ‘Me! Me! Me!’

When you embrace curation as a way of being a connector, you’re embracing the larger community. You’re showing your circle of influence that you’re not all about you – that you respect other opinions and want to lift up other ideas when it makes sense.

I’m more likely to stay engaged with a Facebook page owner who demonstrates this awareness of community and who consistently connects me to the resources, tools and people I can benefit from.

Kelly McCausey has written a guide that shows you how easily this can be done. I’m going through the course now and have found it very useful. Smart Curation Skills demonstrates the time saving systems she uses to curate content for her niche. Check it out: Smart Curation Skills.