Here’s the challenge: You want to be active on social media as much as possible. Yet the best social media advice out there counsels you to not always be self promotional. How can you be active, remind folks about your brand but not have it always be about you?
Enter a content curation strategy.
By curating the best content in your niche on your site and sharing those links through your social media profiles, you’re providing attention grabbing content, exposing more people to your site and brand and you’re not leaving everyone with that ‘It’s always about him/her’ flavor in their mouths.
You know what I’m talking about. We’ve all unliked those Facebook pages that seem stuck on a self promotional stutter with messages that scream ‘Me! Me! Me!’
When you embrace curation as a way of being a connector, you’re embracing the larger community. You’re showing your circle of influence that you’re not all about you – that you respect other opinions and want to lift up other ideas when it makes sense.
I’m more likely to stay engaged with a Facebook page owner who demonstrates this awareness of community and who consistently connects me to the resources, tools and people I can benefit from.
Kelly McCausey has written a guide that shows you how easily this can be done. I’m going through the course now and have found it very useful. Smart Curation Skills demonstrates the time saving systems she uses to curate content for her niche. Check it out: Smart Curation Skills.